When light is light years away

Philips Wake-up Light HF3480, originally uploaded by Philips_se.

Is so dark in Sweden, its S.A.D, i was skyping with a girl from London and she was amazed about how dark it was outside the window, and it was at the time (about three weeks ago) only five in the afternoon. Today it turned dark at 15:30. Thats when you get one of this. Its survival, not advertising (then i wouldnt pay femtonhundra for it).

Premier runs, and meeting your real users!

www.runalong.se, originally uploaded by Hög på livet!.

Premierrun! Celebrating with champagne!! Wiiii!!! Fantastic work girls.

This is a picture from the premier run, and yesterday we had another run, and lots of new people showed up. Its great. It almost brings tears to my eyes, cause i have the best running team now!

Hepp hepp!

Second hand sport

Jag satte mig vid den här skylten, originally uploaded by Gustav H.

Second hand is sport, one time out of ten you´ll find that vintage "Balenciaga" everyone else cant take their eyes of.

What's better and even more rare, is when you discover your own bits and pieces have been taken to this autumns 24hourbusinesscamp and been re-used and treasured again! Christmas, again!

Thanks Paula, thats the spririt!

Social Running is what we do!

Premier run, yes thanks you girls!, originally uploaded by h3idi.harman.

Social Running, that is what we´re up to.


The idea of Run Along, starting with a need off course!

I don´t dare to run at night. I can become a doc or lawyer if i want to but the thought of not daring to go out running alone, without having the experience ruined by looking over my shoulder in the dark became a bit to much of a contradiction in this so called modern world.

So I did an analyze of the sites out there, maybe i could fins some social sites for running?

I found that the site that are out there, only measure you km/miles, your calories (who cares) and possible how many % of your shoes you´ve yo have used up (smell the deadbeat). Conclusion, they are flat, flat maybe some are pretty, but oh so flat.

Its just doesn't cut it for me. Just not good enough…

So i came up with RunAlong, a social running site. A bit like Face book, but the supports g-maps and acts like a smoother MeetUp. It allows you to invite your friends to runs, you create a run, invite your friends, and soon you can see who is joining and who's not.

That easy, no more mess with sms/texts and mails keeping track of stuff.
Just life made simpler.

Wonderful Adventures in Focus

EARTH screen print, originally uploaded by Mark.Weaver.

I have folder called Soul. I save links and mails in there that i pick up when things get difficult or when im tired. This one reminds me of the adventure that im on, and it reminds me how to prioritize.

I have a brilliant team, maybe in a differant constellation that what were used to, our/RunAlongs Advisory Board, researcher PhD Robin Teigland, devteam, bloggers (Louise Hamilton and Ella Frenning), interns, and non the less all the people in this community of start-ups that support each-other here in Sweden, from south to capital Stockholm.

Sometimes it makes me wonder how we ended up here, is it a lucky balance of all the three ingredients that Richard Florida talks about in his book "The rise of the Creative Class"? Need? My immigrant parents determination? Luck? Lust for Adventure? Maybe. Probably. Definately probably. (or read an article)

I wont be participating in the 24hour Buiness Camp this year as im busy handling startup that i had a project there this January.

But now, back to Work.
Focus focus focus.
/heidi

Geek Girl Meetup

Geek Girl Meetup, originally uploaded by neliw attig.

We did it! (with help of many others off course…)

From left: Paula Marttila, Heidi Harman, Judit Wolst, Andie Nordgren, Louise Hamilton and Therese Mannheimer)

Dream - Inspire - Action

"Most people live—whether physically, intellectually or morally—in a very restricted circle of their potential being. We all have reservoirs of life to draw upon of which we do not dream."

- Robin S. Sharma

(via Act to Inspire)